Introduction:
In
today’s world we have a lot of medium to reach audience such as Television,
Radio, and Newspaper etc.Now this type of mediums are very traditional. Now a
day’s peoples are mostly surfing most of their times in smart mobile phones. We
cannot think a man without Mobile phones. Most of the Million dollar companies
are targeting to reach each and every individual, reaching every individual is
possible through targeting mobile phones. Now we are going to discuss how to
reach Mass audience in an effective way.
Bulk SMS Gateway solutions:
Greatest way to reach Mass
audience is possible only through Bulk sms service. Yes, you can reach mass
audience invidually through Bulk sms service in a fastest way.
Every message will reach their
customer pocket without disturbing them. Whenever beep sound hears customer
will open his Inbox or He opens whenever he is free/relaxed reading his Inbox
message but your message will reach his mobile phone.
What is Bulk SMS?
SMS is a Short Messaging service
and Bulk sms is sending a text message to large number of mobile database by
accessing the internet through SMS Gateway Software.
Why Mobile Marketing?
Mobile Marketing is the use of the mobile
medium as a communication channel between a brand and an end-user. Mobile
marketing has great opportunities for direct interaction with customers and
cost-effective data collection. Mobile marketing is the only personal channel
enabling spontaneous, direct, interactive and targeted communications, any
time, any place.
Mobile Marketing can be used in number of ways. Some
examples are listed below:
Product launch
Sales promotion
Brand awareness
Event promotion
Location based services
Mobile coupons
Market research
Feedback
Contests
Benefits of Mobile Marketing
·
You
can keep Personal Touch with Customer
·
Cost
Effective
·
Immediate
Reach
How Mobile Marketing Works?
There are two methods
1.One way SMS (Push or Pull)
2.Two way SMS (Push and Pull /
Pull and Push)
What is Push SMS?
It is simplest way.
Upload numbers -> Type your
Content –> Deliver the Message by Submitting
What is Pull SMS?
The PULL SMS
service allows you to request for and receive information. All you need to do
is SMS KEYWORD
For Pulling the SMS you would require
Long code / Short code.
Push and Pull:
Cool stuff – you know who to go after
– communicate with them through text messaging – excite them enough to respond
to you – the responses which come – you can act upon as per the demands of the
campaign. A good way to communicate your ideas to a predefined audience – the
really interested one – seeks you.
Pull and Push
Interesting – you don’t know whom to target or your needs
are too generic – just advertise a long code or a short code on other media
like print, TV etc. – when people show interest, you respond to them in a
predefined and automated way. A good way for you to give additional information
to people who are interested.
Conclusion:
Selecting a mobile marketing partner that understands the
medium as well your requirements is the key to success - we hope that this article
will help you to make the most out of this exciting media channel.
